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Beyond Bold: Inspiration, Collaboration, Evolution
Beyond Bold: Inspiration, Collaboration, Evolution
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Consumer Product Innovation and Sustainable Design : The Evolution and Impacts of Successful Products
Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day.It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture.This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.
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The Expanding Circle : Ethics, Evolution, and Moral Progress
What is ethics? Where do moral standards come from? Are they based on emotions, reason, or some innate sense of right and wrong?For many scientists, the key lies entirely in biology - especially in Darwinian theories of evolution and self-preservation.But if evolution is a struggle for survival, why are we still capable of altruism?In his classic study "The Expanding Circle", Peter Singer argues that altruism began as a genetically based drive to protect one's kin and community members but has developed into a consciously chosen ethic with an expanding circle of moral concern.Drawing on philosophy and evolutionary psychology, he demonstrates that human ethics cannot be explained by biology alone.Rather, it is our capacity for reasoning that makes moral progress possible.In a new afterword, Singer takes stock of his argument in light of recent research on the evolution of morality.
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The Evolution of Moral Progress : A Biocultural Theory
In The Evolution of Moral Progress, Allen Buchanan and Russell Powell resurrect the project of explaining moral progress.They avoid the errors of earlier attempts by drawing on a wide range of disciplines including moral and political philosophy, evolutionary biology, evolutionary psychology, anthropology, history, and sociology.Their focus is on one especially important type of moral progress: gains in inclusivity.They develop a framework to explain progress in inclusivity to also illuminate moral regression--the return to exclusivist and "tribalistic" moral beliefs and attitudes.Buchanan and Powell argue those tribalistic moral responses are not hard-wired by evolution in human nature.Rather, human beings have an evolved "adaptively plastic" capacity for both inclusion and exclusion, depending on environmental conditions.Moral progress in the dimension of inclusivity is possible, but only to the extent that human beings can create environments conducive to extending moral standing to all human beings and even to some animals.Buchanan and Powell take biological evolution seriously, but with a critical eye, while simultaneously recognizing the crucial role of culture in creating environments in which moral progress can occur.The book avoids both biological and cultural determinism.Unlike earlier theories of moral progress, their theory provides a naturalistic account that is grounded in the best empirical work, and unlike earlier theories it does not present moral progress as inevitable or as occurring in definite stages; but rather it recognizes the highly contingent and fragile character of moral improvement.
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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The Evolution of Airport Design
This is the first book to comprehensively cover the evolution of airport design, from the start of commercial aviation in 1919 to the present day.Many books have been written about airport design at a particular moment in history, but none have rigorously considered why, where, when and how the ideas we now take for granted originated. This book traces the history of airport design considering the philosophies adopted by designers, the functional layouts they have developed and the resultant form of the airport through a series of 40 case studies divided into 7 eras of approximately 20 years each.The themes include:The philosophies underpinning airport designThe evolution of design responsesHow airports have avoided obsolescenceIdentification of the key turning pointsThe evolution of master plans and terminal concepts in response to increasing traffic volumesThe future of airports in terms of environmental sustainability and the Covid-19 hiatusThe case studies are international, covering the USA, Germany, the UK, France, the Netherlands, Singapore, Saudi Arabia, Japan, Hong Kong, Malaysia, South Korea, Thailand, Spain, United Arab Emirates, China, Turkey, Mexico, Australia and Poland.They are illustrated with full colour, many of which have not been published before and form part of an incredible graphic package.This book is essential reading for architects, engineers, planners and environmentalists alike.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
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