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Novel Innovation Design for the Future of Health : Entrepreneurial Concepts for Patient Empowerment and Health Democratization
This book highlights the reasons for an urgently needed revision of the current global healthcare setup, discusses the needed mindset for a future of health, and provides a comprehensive development toolset for disruption (and for the needed incremental innovations towards disruption). Today’s biomedical and health innovation related research in universities encourages activities that lead to incremental innovations with a relatively low risk of failure.The healthcare industry on the other hand provides tools and devices for established healthcare providers to improve the diagnosis and therapy/ treatment of the patients’ health problems.The patient is not in the center of healthcare provision however, and prevention and prediction are not core goals.The current health setup needs to be challenged and disrupted. Disruptions are coming from technologies or processes that lead to a significant (>10x) reduction in cost or price/ performance and that also comewith new business models.The need for change, effects of exponential technologies, and the needed shift to prevention and to homecare for health democratization and patient empowerment will be discussed in detail in the first parts of the book.The subsequent sections address several innovation methods with a focus on a novel meta methodology named Purpose Launchpad Health.This is followed by a comprehensive discussion on health entrepreneurship activities and needs.The final section of the book addresses how to train students to become entrepreneurial health innovators, presenting successful curricula and examples of health incubation and accelerator setups.All of the innovation tools presented and used in this book are summarized in the final chapter to help the reader get started planning an entrepreneurial venture. Written by experts from academia and industry, the book covers important basics and best practices, as well as recent developments.Chapters are concise and enriched with key messages, learning objectives and real innovation examples to bridge theory and practice.This book aims to serve as a teaching base for health innovation design and to prepare for health-related entrepreneurial ventures. Readers with medical, biomedical, biotechnology, and health economics backgrounds - and anyone who wants to become a future oriented health innovator or who believes in disruptive approaches - will find this book a useful resource and teaching tool for developing validated products/ services and processes for the future of health.
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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When I Open My Eyes : Dance Health Imagination
Celebrated dance artist and body therapist Miranda Tufnell takes us on a moving and inspiring exploration of the field of dance and health.For 14 years she worked in a GP surgery in Cumbria and the book opens with a vivid account of an arts project that she and her collaborators ran there for people with long-term health conditions.This is a book about the body and movement, about imagination and health.It gathers many stories, voices and activities from artists, patients and health practitioners.The arts have long played a role in medicine and there is a substantial body of evidence for the potency of arts practice in strengthening our resources and capacity for wellbeing. While the work is sourced in the body and movement, it is not only written for people with a dance background.Listening creatively to the body strengthens our body intelligence and ability to look after ourselves effectively.Practitioners from many backgrounds come into this field and will find something of interest.This book sets out to inspire rather than to teach, to offer windows into practice, and to convey something of what it is like to work in this field.
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The Challenge of Promoting Health : Exploration and Action
Thoroughly revised and updated to reflect changes in health promotion practice, policy and research, The Challenge of Promoting Health explores the potential at the local level for communities to be involved in promoting their own health and examines the role of statutory agencies and other organisations in the making of healthy public policy.Written in an engaging and accessible style, this book will be of continued interest to all those committed to promoting health, especially those working in the health and social care fields.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Creativity and Mental Health : A Cognitive Analytic Approach to Integrating Play and Imagination in Psychotherapy, Supervision and Training
Creativity can be vital to mental health and well-being.Featuring case accounts from therapeutic journeys that have used creative approaches, Creativity and Cognitive Analytic Therapy explores how both novice and seasoned CAT therapists can engage relationally with their creative selves and in doing so enable a more open and flexible exploration with their clients and trainees.The book is structured in three parts. The first sets the scene by discussing creativity and play as an aspect of mental health.The second considers the creative as a freestanding therapeutic approach in forms such as dramatherapy and imagery work, or as a nonverbal means for accessing, expressing and healing trauma – with detailed techniques that can be integrated into practice.The final part looks at a variety of ways in which individual trainers and supervisors have merged their own interests and gifts with the CAT framework.
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Earthing : The Most Important Health Discovery Ever!
EARTHING introduces readers to the landmark discovery that living in contact with the Earth's natural surface charge - being grounded - naturally discharges and prevents chronic inflammation in the body.This effect has massive health implications because of the well-established link between chronic inflammation and all chronic diseases, including the diseases of ageing and the ageing process itself. Earthing is the simple solution to reduce and prevent inflammation and as easy as being barefoot outdoors or sleeping, working, relaxing indoors on conductive products that conveniently ground your body to the earth.The book documents how grounding the body consistently produces these and other common benefits: · Rapid reduction of inflammation· Rapid reduction or elimination of chronic pain· Dynamic blood flow improvement to better supply the cells and tissues of the body with vital oxygen and nutrition· Reduced stress· Increased energy· Improved sleep· Accelerated healing from injuries and surgery without the hot burning inflammatory painThroughout history, humans have maintained an electrical ground connection with the Earth that naturally curbed inflammation disorder in the body.We walked barefoot and slept directly on the Earth. We were at all times naturally charged with the healing energy of the Earth.EARTHING shows us how to re-establish that link. Today, however, we mostly live and work insulated from the Earth.We wear non-conductive shoes with synthetic soles, walk on carpeted floors and sleep in elevated beds.We rarely go barefoot outside. We're disconnected. Consequently, our bodies become chronically charged with inflammation.This unnatural development represents an overlooked reason why immune dysfunction and inflammation-related health disorders have dramatically proliferated over the last half-century, ravaging adults and children alike.We've lost our electrical roots, the Earth's electrical ground that serves as our primordial anti-inflammatory protection. Earthing is a missing link in the health equation. This book tells why and what to do about it.
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
Price: 7.99 £ | Shipping*: 3.99 £
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