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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
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Frame Innovation: Create New Thinking by Design
Frame Innovation: Create New Thinking by Design
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Frame Innovation : Create New Thinking by Design
How organizations can use practices developed by expert designers to solve today’s open, complex, dynamic, and networked problems. When organizations apply old methods of problem-solving to new kinds of problems, they may accomplish only temporary fixes or some ineffectual tinkering around the edges.Today’s problems are a new breed—open, complex, dynamic, and networked—and require a radically different response.In this book, Kees Dorst describes a new, innovation-centered approach to problem-solving in organizations: frame creation.It applies “design thinking,” but it goes beyond the borrowed tricks and techniques that usually characterize that term.Frame creation focuses not on the generation of solutions but on the ability to create new approaches to the problem situation itself. The strategies Dorst presents are drawn from the unique, sophisticated, multilayered practices of top designers, and from insights that have emerged from fifty years of design research.Dorst describes the nine steps of the frame creation process and illustrates their application to real-world problems with a series of varied case studies.He maps innovative solutions that include rethinking a store layout so retail spaces encourage purchasing rather than stealing, applying the frame of a music festival to understand late-night problems of crime and congestion in a club district, and creative ways to attract young employees to a temporary staffing agency.Dorst provides tools and methods for implementing frame creation, offering not so much a how-to manual as a do-it-yourself handbook—a guide that will help practitioners develop their own approaches to problem-solving and creating innovation.
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Aha! A User's Guide to Creativity : Inspiring Insight and Innovation in Individuals and Organisations
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Transform with Design : Creating New Innovation Capabilities with Design Thinking
Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes.The practice of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration. Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities.Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them.Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation. Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field.
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Misfit Thinking : Using Design Thinking to Energize Innovation and Creativity
Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations. With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines-and even in daily life-can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition. You'll find practical suggestions along the way, and a wealth of stories and tips for how to:become more creativeenergize an innovation mentalitybecome a design thinker create a design team generate ideas, and chart a way forward Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.
Price: 30.49 £ | Shipping*: 0.00 £
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