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Art, Imagination and Public Service
Art, Imagination and Public Service
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Mobile Service Innovation and Business Models
Modern economies depend on innovation in services for their future growth.Service innovation increasingly depends on information technology and digitization of information processes.Designing new services is a complex matter, since collaboration with other companies and organizations is necessary.Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers.This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance.It elaborates on critical design issues that ultimately shape the business model and drive its viability.
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The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations
The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations
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Systemic Service Design
Systemic Service Design provides a comprehensive overview of how systems theories can be integrated into service design to address complex social-economic-technological challenges.Across fourteen chapters split into two sections, the book connects theoretical backgrounds and practical worldwide case studies to explore various approaches to systems thinking. The field of service design has evolved significantly in recent years, from focusing on touchpoints and user interactions, to being seen as a driver for organizational transformation and increasingly, a key component in transdisciplinary spaces involving complex systems.However, while service design has grown over the past few decades, it has also recognized its limitations in addressing complex societal problems.For example, the book highlights how a lack of holistic understanding of the systems in place can lead to service failure, which ultimately results in societal issues relating to unemployment, healthcare, and public transportation.As such, this book offers theoretical and practical resources specifically tailored to service designers in order to equip them with the ability to develop solutions that are appropriate in scope, depth, and feasibility to address these complex issues.Contributing authors draw upon and integrate theories from related disciplinary fields to extend the contextualisation of service design within complex systems, providing readers with more scientific frames of reference.The book also draws upon case studies from South and North America, Europe, Asia and Australia, to offer readers wide-ranging perspectives and real-life examples to further their understanding of systemic service design and demonstrate how to integrate it successfully. The book delivers theoretical and practical knowledge for students and designers in the fields of service design, design for policy, social design, and additionally for managers, public and private sector planners, engineers and politicians.
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Public Service Motivation and Public Opinion : Examining Antecedents and Attitudes
Practitioners, policymakers, and scholars across fields and disciplines seek to understand factors that shape public opinion and public service values, especially in today's polarized context.Yet we know little about how the two relate. Research on public service motivation (PSM), a drive to help others grounded in public institutions, has grown to examine career decisions and behaviors within and outside the workplace, but does the influence of PSM extend to individual values?Using data from the Cooperative Congressional Election Study surrounding the 2016 US presidential election, we first examine the antecedents of PSM; how do individual characteristics as well as socioeconomic and sociocultural factors influence levels of PSM?Second, we describe the role PSM plays in shaping public opinion on policy preferences, budget priorities, and political behaviors.Findings have implications for both understanding who has PSM as well as how PSM shapes public preferences, attitudes, and behaviors.
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Collaborative Innovation : How Clients and Service Providers Can Work By Design to Achieve It
Innovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization.But how can innovation be consistently achieved in the context of a client–service provider relationship?This publication provides a practical framework, with clear supporting recommendations, for clients and service providers to work together to overcome challenges and successfully manage, develop, and deliver innovation as a key part of their ongoing service relationship.Real-world experience, guidance, and examples are provided to assist and enable organizations to gain additional value with their service partners through delivery of innovation by design rather than by accident.Although targeted at service relationships between clients and external service providers, the content and recommendations are equally applicable and relevant for enterprises driving innovation internally or as part of a wider ecosystem.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
Price: 29.99 £ | Shipping*: 0.00 £
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