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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
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Aha! A User's Guide to Creativity : Inspiring Insight and Innovation in Individuals and Organisations
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Misfit Thinking : Using Design Thinking to Energize Innovation and Creativity
Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations. With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines-and even in daily life-can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition. You'll find practical suggestions along the way, and a wealth of stories and tips for how to:become more creativeenergize an innovation mentalitybecome a design thinker create a design team generate ideas, and chart a way forward Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.
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Sparking Creativity : How Play and Humor Fuel Innovation and Design
Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation.Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.Sparking Creativity provides empirically supported methods for embracing the often-trivialized domains of play and humor to increase our creativity.It shows that topical examples, such as Seinfeld's humor, the Apples to Apples board game, and the Adventure Time cartoon series, are more closely related to innovation than you might first think.The book is organized into five main parts, each containing short, engaging subsections and informative, playful, and colorful illustrations to demonstrate concepts.Written in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students.It encourages a playful approach throughout a design process to produce truly innovative solutions.
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The Moon : From Imagination to Exploration
The Moon has been an object of fascination for religions, cultures, and societies the world over since the dawn of humanity. The Moon is a beautifully illustrated account of our lunar neighbour in all its guises: a guiding light in the night sky, the driver of oceanic tides and natural cycles, the subject of exhaustive scientific study, and an enduring influence in literature, art, and popular culture. Entries explore theories for the Moon’s origins around 4.5 billion years ago, its influence on the calendar systems and methods of navigation of early societies, its role in the invention of the telescope and the science-fiction genre, the incredible story of the first Moon landings, and much more.Specially commissioned illustrations capture the Moon's phases and motions in vivid detail, while stunning photography and artefacts bring to life the rich history of lunar observation and exploration. The last chapter of the book offers extensive coverage of NASA’s Artemis mission to return astronauts to the lunar landscape in 2026, paving the way for future missions to Mars.Additionally, the book includes a guide to observing the Moon, complete with annotated maps and illustrated profiles of key features such as Tycho crater and the Sea of Tranquility. Straddling science, culture, and history across the globe, The Moon is a captivating and richly informative celebration.
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Protecting Creativity in Fashion Design : US Laws, EU Design Rights, and Other Dimensions of Protection
Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing.Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design.The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful.It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.
Price: 17.99 £ | Shipping*: 3.99 £
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