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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Animation
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
Price: 7.99 £ | Shipping*: 3.99 £
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Creative Character Design for Games and Animation
This book takes you through all the basic steps of character design for games and animation, from brainstorming and references to the development phase and final render.It covers a range of styles such as cartoon, stylized and semi-realistic, and explains how to differentiate between them and use them effectively.Using a step-by-step approach for each stage of the process, this book guides you through the process of creating a new character from scratch.It contains a wealth of design tips and tricks as well as checklists and worksheets for you to use in your own projects.This book covers how to work with briefs, as well as providing advice and practical strategies for working with clients and creating art as a product that can be tailored and sold.This book will be a valuable resource for all junior artists, hobby artists, and art students looking to develop and improve their character development skills for games and animation.
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Intimate Animation
In recent years there has been a surge of animated projects that have pushed boundaries, broken taboos, prompted discussions and wowed festival and online audiences alike through compelling storytelling and unmatched artistry. Join Ben Mitchell and Laura-Beth Cowley of Skwigly Online Animation Magazine and the Intimate Animation podcast as they take you on a tour of the landscape of contemporary animated films that deal with themes of love, intimacy, relationships, anatomy and sexuality - and the incredible artists behind them.Through research and firsthand interviews with trailblazers such as Signe Baumane, Andreas Hykade, Ruth Lingford, Michaela Pavlátová, Bill Plympton and Joanna Quinn as well as newer voices including Sawako Kabuki, Renata Gasiorowska, Will Anderson, Sara Gunnarsdóttir, Michaela Mihalyi, David Stumpf, Levi Stoops, Lori Malépart-Traversy, Anna Ginsburg, Veljko Popovic, Renee Zhan and more, Intimate Animation looks deeply at the role animation has played in presenting elaborate and complex concepts relating to love and sexuality. Exploring the role animation has played in sex education, self-discovery, the body, lust and love, as well as how the medium can be used to visually represent emotions, feelings and concepts not easily described in words nor depicted through live-action filmmaking, Intimate Animation is the ideal book for professional animators, filmmakers, enthusiasts, researchers, academic and students of animation and film studies interested in the themes of love and sexuality.
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Understanding Animation
First Published in 1998. Understanding Animation is a comprehensive introduction to animated film, from cartoons to computer animation.Paul Wells' insightful account of a critically neglected but increasingly popular medium:* explains the defining characteristics of animation as a cinematic form* outlines different models and methods which can be used to interpret and evaluate animated films* traces the development of animated film around the world, from Betty Boop to Wallace and Gromit.Part history, part theory, and part celebration, Understanding Animation includes: * notes towards a theory of animation* an explanation of animation's narrative strategies* an analyis of how comic events are constructed* a discussion of representation, focusing on gender and race* primary research on animation and audiences.Paul Wells' argument is illustrated with case studies, including Daffy Duck in Chuck Jones' Duck Amuck, Jan Svankmajer's Jabberwocky, Tex Avery's Little Rural Riding Hood and King Size Canary ', and Nick Park's Creature Comforts.Understanding Animation demonstrates that the animated film has much to tell us about ourselves, the cultures we live in, and our view of art and society.
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Animation Techniques
Animation can be used to illustrate, simplify and explain complicated subjects, as well as to transform stories into engaging, fantastical narratives.There are many types of animation, all of which can incorporate different artistic techniques such as sculpture, drawing, painting, printing and textiles.In this practical guide, animation tutor Steve Roberts explores the twelve basic principles of animation, demonstrating the different techniques available and offering helpful exercises for readers to practise in their chosen style.From pencils to pixels, flip books to feature films, and plasticine to puppets, this helpful book covers everything you need to know about how to start animating and will be of great interest for anyone looking to learn how to make their own animated films.
Price: 20.00 £ | Shipping*: 3.99 £
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