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Are There Laws Of Innovation?
Beyond real GDP, innovative capacity is an important indicator of the economic strength of a nation.By studying innovative capacity and other indicators of success in innovation across the Group-of-Seven (G7) Countries, the East Asian Newly Industrialised Economies (EANIEs) and Mainland China, this book will systematically establish a positive relationship between innovation outputs and inputs of different economies.In doing so, it seeks to answer the question - are there laws of innovation?It seeks to identify the determinants of innovation at the economy-wide level, ascertain whether these determinants are similar across different economies, and find suitable metrics for comparing relative success in innovation across different economies.It concludes that innovation, rather than being a stroke of good fortune, comes from research and development activities conducted over a long period of time, and sheds light on future trends and areas for further research.
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Hegarty on Creativity : There are No Rules
Creativity isn’t an occupation, it’s a preoccupation.It is at the very core of what makes us human. It’s also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician.Being creative and innovative and communicating our ideas effectively and persuading others is vital.Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the world’s greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence?In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking.These range from those with complex depths that lie beyond deceptively simple titles such as ‘Idea’, ‘Ego’, ‘Money’ and ‘Technology’, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry.Hegarty’s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Irrefutable Inspiration : "Are you tired, or just uninspired"
Life is like a puzzle with each piece connecting to create a harmonious image. Oftentimes the pieces come apart, and we lose sight of the big picture. But how do we gain a better understanding of ourselves and put the pieces back together? Irrefutable Inspiration is the true story of Wesley Greene's remarkable road to self-awareness and presents an alternative outlook on finding hope, love and contentment. As a father of seven, Wesley offers a unique perspective and recounts the truly unbelievable and amusing events he has experienced throughout his life to offer inspiring life lessons and highlight the good in humanity. An entertaining and engaging read, Irrefutable Inspiration is an anecdote to life's ailments and will restore faith in anyone struggling with their beliefs.
Price: 12.99 £ | Shipping*: 3.99 £
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Start Where You Are : A Journal for Self-Exploration
Start Where You Are is an interactive journal designed to help readers nurture their creativity, mindfulness, and self-motivation.It helps readers navigate the confusion and chaos of daily life with a simple reminder: that by taking the time to know ourselves and what those dreams are, we can appreciate the world around us and achieve our dreams. Featuring vibrant hand-lettering and images that have attracted a large following for her stationery and textile line in boutiques across the country, Meera Lee Patel's uplifting book presents supportive prompts and exercises along with inspirational quotes to encourage reflection through writing, drawing, chart-making, and more. Featuring inspiring quotes from writers, artists, and other visionaries paired with open-ended questions and prompts, with plenty of room for writing and reflecting, this appealing full-color book will make a perfect gift and keepsake as well as being a powerful tool for positive change.
Price: 10.99 £ | Shipping*: 3.99 £ -
Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
Price: 7.99 £ | Shipping*: 3.99 £ -
Contemporary Management of Innovation : Are We Asking the Right Questions?
Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex.The book comprises the chapters of twenty-two European innovation researchers.The authors challenge existing innovation theory and management dogma and present new theoretical perspectives.Beginning with theoretical analyses of the innovation management field, the book turns to the institutional and geographic factors underlying innovation, and the potential posed by a 'soft' or organizational view of innovation management, before concluding with a section on the management of knowledge, information and appropriability.
Price: 86.00 £ | Shipping*: 0.00 £
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