Buy primepagine.eu ?
Products related to Data:
-
Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
Price: 29.99 £ | Shipping*: 0.00 £ -
Data Sketches : A journey of imagination, exploration, and beautiful data visualizations
In Data Sketches, Nadieh Bremer and Shirley Wu document the deeply creative process behind 24 unique data visualization projects, and they combine this with powerful technical insights which reveal the mindset behind coding creatively.Exploring 12 different themes – from the Olympics to Presidents & Royals and from Movies to Myths & Legends – each pair of visualizations explores different technologies and forms, blurring the boundary between visualization as an exploratory tool and an artform in its own right.This beautiful book provides an intimate, behind-the-scenes account of all 24 projects and shares the authors’ personal notes and drafts every step of the way. The book features:Detailed information on data gathering, sketching, and coding data visualizations for the web, with screenshots of works-in-progress and reproductions from the authors’ notebooksNever-before-published technical write-ups, with beginner-friendly explanations of core data visualization conceptsPractical lessons based on the data and design challenges overcome during each projectFull-color pages, showcasing all 24 final data visualizationsThis book is perfect for anyone interested or working in data visualization and information design, and especially those who want to take their work to the next level and are inspired by unique and compelling data-driven storytelling.
Price: 37.99 £ | Shipping*: 0.00 £ -
The Enterprise Data Catalog : Improve Data Discovery, Ensure Data Governance, and Enable Innovation
Combing the web is simple, but how do you search for data at work?It's difficult and time-consuming, and can sometimes seem impossible.This book introduces a practical solution: the data catalog.Data analysts, data scientists, and data engineers will learn how to create true data discovery in their organizations, making the catalog a key enabler for data-driven innovation and data governance. Author Ole Olesen-Bagneux explains the benefits of implementing a data catalog.You'll learn how to organize data for your catalog, search for what you need, and manage data within the catalog.Written from a data management perspective and from a library and information science perspective, this book helps you:Learn what a data catalog is and how it can help your organizationOrganize data and its sources into domains and describe them with metadataSearch data using very simple-to-complex search techniques and learn to browse in domains, data lineage, and graphsManage the data in your company via a data catalogImplement a data catalog in a way that exactly matches the strategic priorities of your organizationUnderstand what the future has in store for data catalogs
Price: 52.99 £ | Shipping*: 0.00 £ -
Data Preparation and Exploration : Applied to Healthcare Data
Data scientists spend more than two-thirds of their time cleaning, preparing, exploring, and visualizing data before it is ready for modeling and mining.This textbook covers the important steps of data preparation and exploration that anyone who deals with data should know. This textbook is an excellent companion text for our other textbook Introduction to Biomedical Data Science. The data preparation and exploration methods we include are spreadsheet and statistics package approaches, as well as the programming languages R and Python.The reader is introduced to the free stat packages Jamovi and BlueSky Statistics.Multiple techniques for data visualization are presented.Medical datasets are used for demonstrations and student exercises.Importantly, chapter content is supplemented with YouTube videos.Chapters are well referenced (100+) and there is a chapter on health data resources so the reader can find data to prepare and explore on their own. Prominent issues such as how to handle missing data and imbalanced datasets are covered along with sections on descriptive statistics, visualization, correlations, handling duplicates and outliers, scaling, standardization, and much more.A downloadable Data Checklist is available on https://www.informaticseducation.org
Price: 19.00 £ | Shipping*: 3.99 £
Similar search terms for Data:
-
Learning Data Science : Data Wrangling, Exploration, Visualization, and Modeling with Python
As an aspiring data scientist, you appreciate why organizations rely on data for important decisions—whether it's for companies designing websites, cities deciding how to improve services, or scientists discovering how to stop the spread of disease. And you want the skills required to distill a messy pile of data into actionable insights.We call this the data science lifecycle: the process of collecting, wrangling, analyzing, and drawing conclusions from data. Learning Data Science is the first book to cover foundational skills in both programming and statistics that encompass this entire lifecycle.It's aimed at those who wish to become data scientists or who already work with data scientists, and at data analysts who wish to cross the "technical/nontechnical" divide.If you have a basic knowledge of Python programming, you'll learn how to work with data using industry-standard tools like pandas. Refine a question of interest to one that can be studied with dataPursue data collection that may involve text processing, web scraping, etc. Glean valuable insights about data through data cleaning, exploration, and visualizationLearn how to use modeling to describe the dataGeneralize findings beyond the data
Price: 71.99 £ | Shipping*: 0.00 £ -
A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
Price: 20.00 £ | Shipping*: 3.99 £ -
Data-Driven Innovation in the Creative Industries
The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure.Such trends were accelerated by the global COVID-19 pandemic.This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation. Since digital markets and platforms are now essential for revenue generation and audience engagement, there is a vital need for improved data and digital skills in the creative and cultural sectors.Taking a necessarily global perspective, this book explores the challenges and opportunities of data-driven approaches to creativity in different contexts across the arts, cultural, and heritage sectors.Chapters reach beyond the platforms and approaches provided by the technology sector to delve into the collaborative work that supports innovation around the interdisciplinary and cross-sectoral issues that emerge where data infrastructures and approaches meet creativity. A novel intervention that uniquely centres the role of data in the theory and practice of creative industries’ innovation, this book is valuable reading for those researching and studying the creative economy as well for those who drive investment for the creative industries in a digitalised society. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license.
Price: 36.99 £ | Shipping*: 0.00 £ -
Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Price: 89.99 £ | Shipping*: 0.00 £
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.