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Graphics for Urban Design
Producing a graphical representation of an urban design, town planning or regeneration project is an essential aspect of the design process.How do practitioners use these graphics to best effect and how are created most effectively?Graphics for Urban Design provides guidance on how to use graphic techniques to stimulate and communicate ideas through the urban design process.Now fully updated in this second edition, the book will showcase methods for producing hand-rendered and computer-generated visuals as well as delivering information on drawing maps, collecting data and understanding build perspectives. The book will reveal the whole process and contains chapters that cover:an overview on the history and evolution of urban graphicscharacteristics of imagesproducing drawingsgraphics in the urban design processshowing technical expertisehow to produce outputsmanaging all aspects of production. Packed with case studies and examples of best practice, this practical, full colour guide will be an must-have purchase for students of graphic design as well as practitioners, commissioners, graphic designers, 3D artists, cartographers and project managers.
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Exploration and Discovery
The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.
Price: 7.99 £ | Shipping*: 3.99 £
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ThreeDimensional : 3D Graphics in Branding and Design
Get inspired by the creatives and designers who craft compelling visuals that redefine brand narratives and take things to the next level—or dimension! As rendering software becomes more accessible to wider audiences, today's design trends demonstrate a captivating shift towards the three-dimensional, with surreal environment renders, whimsical puffy typefaces, and adorable clay figurine-like characters taking centre stage.Dive into the dynamic universe of ThreeDimensional, a curated collection of 3D graphics in cutting-edge branding and visual identity projects. From incorporating centrepieces like sleek logos and captivating key visuals, to immersive brandscapes that use a touch of 3D to make surfaces pop, watch how brands come to life from the dynamic interplay of creativity and technology.Get inspired by the creatives and designers who craft compelling visuals that redefine brand narratives and take things to the next level—or dimension!
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Engineering Design and Graphics with SolidWorks 2023
Engineering Design and Graphics with SolidWorks 2023 In Engineering Design and Graphics with SolidWorks 2023, award-winning CAD instructor and author James Bethune shows students how to use SolidWorks to create engineering drawings and designs.The textbook has been updated to cover the new features in SolidWorks 2023.It focuses on the creation of engineering drawings, including dimensions and tolerances and the use of standard parts and tools.Each chapter contains step-by-step sample problems that show students how to apply the concepts presented in the chapter. Effective pedagogy throughout the text helps students learn and retain concepts: Objectives: Each chapter begins with objectives and an introduction to the material. Summaries: Each chapter concludes with a summary and exercise problems. Numerous Illustrations: The multitude of illustrations, accompanied by explanatory captions, present a visual approach to learning.Students see in the text what they see on the screen with the addition of explanatory text. Practical Application: The text provides hundreds of exercise projects of varying difficulty (far more than any other computer graphics text).These exercises reinforce each chapter's content and help students learn by doing. Flexibility: With the hundreds of problems presented in the book, instructors can assign different problems within the same class and from year to year without repeating problems for students. Meets Standards: The text teaches ANSI standards for dimensions and tolerances.This helps students understand how their designs are defined for production and the importance of proper tolerancing. Step-by-Step Approach: In presenting the fundamentals of engineering drawing using SolidWorks, the text uses a step-by-step approach that allows students to work and learn at their own pace
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Engineering Design Graphics : Sketching, Modeling, and Visualization
The most accessible and practical roadmap to visualizing engineering projects In the newly revised Third Edition of Engineering Design Graphics: Sketching, Modeling, and Visualization, renowned engineering graphics expert James Leake delivers an intuitive and accessible guide to bringing engineering concepts and projects to visual life.Including updated coverage of everything from freehand sketching to solid modeling in CAD, the author comprehensively discusses the tools and skills you'll need to sketch, draw, model, document, design, manufacture, or simulate a project.
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Aha! A User's Guide to Creativity : Inspiring Insight and Innovation in Individuals and Organisations
Price: 12.99 £ | Shipping*: 3.99 £
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