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The Moon : From Imagination to Exploration
The Moon has been an object of fascination for religions, cultures, and societies the world over since the dawn of humanity. The Moon is a beautifully illustrated account of our lunar neighbour in all its guises: a guiding light in the night sky, the driver of oceanic tides and natural cycles, the subject of exhaustive scientific study, and an enduring influence in literature, art, and popular culture. Entries explore theories for the Moon’s origins around 4.5 billion years ago, its influence on the calendar systems and methods of navigation of early societies, its role in the invention of the telescope and the science-fiction genre, the incredible story of the first Moon landings, and much more.Specially commissioned illustrations capture the Moon's phases and motions in vivid detail, while stunning photography and artefacts bring to life the rich history of lunar observation and exploration. The last chapter of the book offers extensive coverage of NASA’s Artemis mission to return astronauts to the lunar landscape in 2026, paving the way for future missions to Mars.Additionally, the book includes a guide to observing the Moon, complete with annotated maps and illustrated profiles of key features such as Tycho crater and the Sea of Tranquility. Straddling science, culture, and history across the globe, The Moon is a captivating and richly informative celebration.
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Buddhist Meditation : Tranquility, Imagination and Insight
First published in 1991, this book has become established as a comprehensive guide to the theory and methods of Buddhist meditation, providing a complete introduction for beginners as well as detailed advice for experienced meditators seeking to deepen their practice. With this third edition Kamalashila has included new sections on the importance of the imagination, on Just Sitting, and on refection on the Buddha.There is also new material on sadhana--including less formal, more experimental ways to connect with the living reality of the awakened mind--on mindfulness, and on the balance required between active and receptive approaches in meditation. Writing in an informal, accessible style, Kamalashila draws particular inspiration from the great Theravadin commentator Buddhaghosa, from Zhiyi--the preeminent master of the Chinese Tien-t'ai School--and above all from the Buddha.The result is a practical handbook, complete with trouble-shooting guides to the places your practice might take you.It is also an exploration of the ultimate aim of Buddhist meditation: heightened awareness, true happiness and--ultimately--liberating insight into the nature of reality. Kamalashila has been teaching meditation since 1976.He has developed approaches to meditation practice that are accessible to people in the contemporary world while being firmly grounded in the Buddhist tradition.
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Imagination (Wonder & Imagination) Unlined Hardcover Journal
The boundless dreams of childhood are within reach in the enchanting works of Victor Nizovtsev, such as the painting reproduced on our Imagination journal cover.The artist’s stated hope is that his paintings “will give people a small taste of their childhood and will inspire their own stories.”
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Imagination!
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The Imagination Emporium : Creative Recipes for Innovation
This is not your typical business book!We are all born creative and curious, but that sense of play and imagination gets squeezed out of us by the time most of us enter adulthood.Think of The Imagination Emporium as a cherished recipe book, a well-worn companion that busy people, like you, can dip in and out of, filled with useful ingredients to empower you with innovative solutions for your business, be it big or small.Why? Because Duncan Wardle believes that the skills we’re born with—Creativity, Empathy, Curiosity, and Imagination—will be some of the most sought-after skill sets of the next decade, as they will be the hardest to program into AI.In a world where we learn a vast variety of subjects, one thing often goes untaught: "HOW to actually Innovate".This book is here to change that by showing you the way to innovate, generate creative ideas, and bring them to life.
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Design and the Social Imagination
How can social theory help us all design solutions to address the social, political and ecological challenges that confront us, and build more sustainable communities? Design professions have typically been associated with intervention and action, while social science has long been associated with thought and reflection.Design and social thought are too frequently considered distinct in terms of how theories can be applied in practice. Design and the Social Imagination brings together the creative, action-oriented sensibility of design with the reflective, analytical capacities of the social sciences to offer models, ideas and strategies for shaping the future of the world we live in. In a world of global economic inequality, racism, and environmental degradation, designing with an understanding of our social reality is increasingly crucial to our survival.Matthew DelSesto explores current practices and discourses in areas of urban design, design for social innovation, environmental design, co-design, service design, and more, illustrating how thoughtful design can contribute in a more productive way.Drawing on a range of theory and practice from radical social thinkers C.Wright Mills, Patrick Geddes, Jane Addams and W. E. B. Du Bois, his book shows us how design and the social sciences can interact in order to intervene in the crises we face today.
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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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Explaining Imagination
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence.It is free to read at Oxford Academic and offered as a free PDF download from OUP and selected open access locations. Imagination will remain a mystery--we will not be able to explain imagination--until we can break it into parts we already understand.Explaining Imagination is a guidebook for doing just that, where the parts are other ordinary mental states like beliefs, desires, judgments, and decisions.In different combinations and contexts, these states constitute cases of imagining.This reductive approach to imagination is at direct odds with the current orthodoxy, according to which imagination is a sui generis mental state or process—one with its own inscrutable principles of operation.Explaining Imagination upends that view, showing how, on closer inspection, the imaginings at work in hypothetical reasoning, pretense, the enjoyment of fiction, and creativity are reducible to other familiar mental states—judgments, beliefs, desires, and decisions among them.Crisscrossing contemporary philosophy of mind, cognitive science, and aesthetics, Explaining Imagination argues that a clearer understanding of imagination is already well within reach.
Price: 25.00 £ | Shipping*: 3.99 £
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