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Digital Media and Innovation : Management and Design Strategies in Communication
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services.This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas.From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries.Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects.Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach.Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI.Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory.Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases.The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios.It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship.Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI.Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
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Mechanisms : New Media and the Forensic Imagination
A new "textual studies" and archival approach to the investigation of works of new media and electronic literature that applies techniques of computer forensics to conduct media-specific readings of William Gibson's electronic poem "Agrippa," Michael Joyce's Afternoon, and the interactive game Mystery House. In Mechanisms, Matthew Kirschenbaum examines new media and electronic writing against the textual and technological primitives that govern writing, inscription, and textual transmission in all media: erasure, variability, repeatability, and survivability.Mechanisms is the first book in its field to devote significant attention to storage-the hard drive in particular-arguing that understanding the affordances of storage devices is essential to understanding new media.Drawing a distinction between "forensic materiality" and "formal materiality," Kirschenbaum uses applied computer forensics techniques in his study of new media works.Just as the humanities discipline of textual studies examines books as physical objects and traces different variants of texts, computer forensics encourage us to perceive new media in terms of specific versions, platforms, systems, and devices.Kirschenbaum demonstrates these techniques in media-specific readings of three landmark works of new media and electronic literature, all from the formative era of personal computing: the interactive fiction game Mystery House, Michael Joyce's Afternoon: A Story, and William Gibson's electronic poem "Agrippa."
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Pirandello’s Visual Philosophy : Imagination and Thought across Media
This collection draws on cutting-edge work that crosses traditional disciplinary boundaries to offer new perspectives on the importance of visuality and the imagination in the work of Luigi Pirandello, the great Italian modernist.The volume re-examines traditional critical notions central to the study of Pirandello by focusing on the importance of the visual imagination in his poetics and aesthetics, an area of multimedia investigation which has not yet received ample attention in English-language books.Putting scholarship on Pirandello in conversation with new work on the multimedia dimensions of modernism, the volume examines how Pirandello worked across and was adapted through multiple media.It also brings Pirandello into a cross-disciplinary dialogue with new approaches to Italian cultural studies to show how his work remains relevant to scholarly conversations across the field.The essays in this collection highlight the ways in which Pirandello is engaged not only in literature and theatre but also in the visual arts, film, and music.At the same time, they emphasize the ways in which this multimedia creativity enables Pirandello to pursue complex philosophical thoughts, and how scholars’ interpretation of his works can provide new insights into problems facing us today.Crossing from aesthetics and a study of modernist notions of creative imagination into studies of multimedia works and adaptations, the volume argues that Pirandello should be understood as a thinker in images whose legacy can be felt across the arts and into the realm of 21st-century theories of literary cognition.
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101 More Mixed Media Techniques: An exploration of the versatile world of mixed media art
101 More Mixed Media Techniques: An exploration of the versatile world of mixed media art
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101 More Mixed Media Techniques : An exploration of the versatile world of mixed media art
Explore a diverse array of adventurous methods for creating mixed media art with 101 More Mixed Media Techniques. Whether you are an experienced artist or just starting out, you'll discover new, approachable concepts for creating and embellishing your own mixed media art with 101 More Mixed Media Techniques.Following in the footsteps of 101 Mixed Media Techniques, this companion edition explores even more versatile mixed media techniques, from printmaking, wabi-sabi painting, embossing, antiquing, and washi tape to paper collage, ephemera, pyrography, and resists.Each technique is presented with simple, easy-to-follow instructions and beautiful examples from talented mixed media artists. In addition to learning new mixed media techniques, you'll also discover ideas and inspiration for using the methods in your own projects and developing your own personal style. With more than a hundred options to choose from, 101 More Mixed Media Techniques has something for every artist and is guaranteed to spark new forms of creativity!
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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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British Writers, Popular Literature and New Media Innovation, 1820 45
British Writers, Popular Literature and New Media Innovation, 1820 45
Price: 90.25 € | Shipping*: 0.00 €
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